Time to Rebrand! The New Look of Soft Peach

Happy November! I hope everyone is doing alright out there. I’ve picked up a small part time job that takes up a small part of my day, but I still have lots of time to work on things. But I thought I’d show you something that I’ve been working on that I’ve wanted to do for a while.

That’s right, I’m rebranding Soft Peach!

I’ve had the cute white peach logo for two years now, and you can see it all around my website and on my comics. I really like it; I’m a big fan of simplistic logos and easy-to-read text. I didn’t major in graphic design, but I have an eye for certain graphic design details, and am inspired by clean, professional graphics.

I am also inspired by those “aesthetic” photos all over the internet, and I picked a few photos to inspire the feeling and color palate of the new look:

For this new look, I wanted to make it even cuter and peachy-er! My brand identity for Soft Peach is cute, girly, and cozy. I like flowers, petals, and soft gradients with gentle filters on top. Soft Peach Comics itself is supposed to be comics for stories that make you feel good.

So here’s the new look!!

I’ve designed a new logo and some banner images in various sizes. I plan on creating some patterns for backgrounds, and a couple products to list in my shop. The Soft Peach Set will be listed on Etsy soon, and that will include a phone wallpaper, desktop wallpaper, stickers, a print, and a keychain! Each item will be listed individually as well as all together. I’m super excited to list these, I’m in love with how they turned out!

Rebranding is fun to do. Most of the time it can be a nice refresher to a page or a business, and can be captivating to returning viewers to see something new for a change. I’ve done it a couple times for my art since being more active on social media. Also, it’s just fun to me!

Now that Inktober is over, I have launched some new products for the holiday season. The brand is called:

Love & Cozy!

I love how this turned out, and I really like the idea of being in love and cozy during the winter time, so I created these two characters who are in love, and they get cozy together. On my Etsy, there are stickers, a phone wallpaper, a print, and an original illustration, so please go check it out! This year I plan on buying all my Christmas presents from small businesses, so I suggest you try the same! And might I suggest going to Soft Peach Designs, a small business? 😉

I plan on creating and launching the new peach branded stuff soon as well. Please be on the lookout for that; it should be out either later this month, or early December.

I have some new year’s resolutions building up in me that I’d like to talk about in another blog post, so please be on the lookout for that! Other than that, stay safe and healthy out there. I’m gonna be trying my best to stay healthy and active during this holiday season, and I’m crossing my fingers that I won’t get sick!

Thank you for reading, and see you in the next post!

-Allison

Twitter | Instagram | Etsy Shop | Studio Picnic | Soft Peach Comics | YouTube

2 thoughts on “Time to Rebrand! The New Look of Soft Peach

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.